Jeff Mermelstein – What if Jeff were a Butterfly?

Photojournalist Jeff Mermelstein has spent decades documenting New York. He sees what most of us miss: fast, funny, sharp, catching scenes from the playbook of everyday life in the big city. Here, he turns the camera inward, starting with flowers, which are perhaps the most photographed subject in history, and possibly the most avoided, for that very reason. From there, the work unfolds through pages of journals, family snapshots, phone notes, and previously unseen prints drawn from an intimate investigation of his archive and personal memorabilia. A quiet portrait of attention emerges – finding beauty in the everyday and meaning in the small things that make up a life.